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Lehrende/r: Dr. Philipp Goedeking; Univ.-Prof. Dr. Franz Rothlauf
Veranstaltungsart:
Projektveranstaltung
Anzeige im Stundenplan:
Winfo VI Projektarb.
Semesterwochenstunden:
4
Unterrichtssprache:
Deutsch
Min. | Max. Teilnehmerzahl:
- | -
Voraussetzungen / Organisatorisches:
Prerequisites
This class will be taught in German or English, depending on students’ preferences. Students will prepare presentations on demanding subjects in English, using a pre-determined visual format with graphs, charts and other content. Prior successful participation in the class, Airline Strategies (03.996.3276), is required.
Inhalt:
Course description:
Students will first learn about the structure and constituents of modern business plans, as well as basic reasoning and graphics standards of presentations in top management consulting.
Students will then be divided into separate teams of up to seven participants each. The total number of teams and their size will depend on the number of participants. Each team will be given a realistic assignment, simulating a real airline strategy-consulting project. Each assignment comprises a description of the “client,” a detailed description of the challenge to be addressed, and an initial package of data (some real, some fictitious). Each team then has to prepare a final report for the “client,” analyzing the problem at hand, assessing key strategic options, and recommending a way forward including a business plan (i.e., measures, milestones, cost and revenue impact, risks).
The seminar will take place once a week, in a day-long platform, during which all teams can present and pose challenges to their work, ask questions, set priorities, ask for additional data, and refine working hypotheses.
The final presentation will be delivered to a panel of lecturers, senior professionals from global strategy consulting firms, and top airline company executives. This panel will also rate each presentation and accompanying discussion. This assessment will serve as the basis for individual grades.
Syllabus:
Airline functions: Network management, pricing, revenue management, flight operations, MRO | Airline strategy: LCC, network carrier, hybrid carrier, regional airline, airlines alliances |IT: Global Distribution Systems (GDS), Central Reservation Systems (CRS), aircraft rotations, crew management | Reasoning techniques: Pyramid principle | General: Mergers and Acquisitions (M&A)
Empfohlene Literatur:
Recommended literature:
Doganis, Rigas. Flying Off Course. Routledge, 2010.
Minto, Barbara The Pyramid Principle: Logic in Writing and Thinking. Prentice Hall, 2008.
Goedeking, Philipp. Networks in Aviation: Strategies and Structures. Springer, 2010.
Morrell, Peter. Airline Finance. Ashgate, 2013.
Sterzenbach, R. and Conrady, R. Luftverkehr. Oldenbourg, 2012.
Wensveen, John G. Air Transportation. Ashgate, 2011.
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