Lehrende/r: Univ.-Prof. Dr. Heinz-Werner Nienstedt
Veranstaltungsart: Übung
Anzeige im Stundenplan: LatestDevelop.inMed.
Semesterwochenstunden: 2
Unterrichtssprache: Englisch
Min. | Max. Teilnehmerzahl: - | -
Inhalt: On the basis of studies, surveys and press reports we will discuss latest developments in the media business and analyse their economic background and consequences. Examples are new distribution forms of content and advertisement, the launch and implementation of the next generation of games, as well as latest mergers and acquisitions. The course takes place at half of the semester’s weeks. The first course with the distribution of the topics for the group presentations as well as the announcement of the dates of these lessons will be Oct. 26.
Zusätzliche Informationen: Requirements for a qualified credit are a lecture and a commented PowerPoint presentation in writing.
