Lehrende/r: Robin Riemann M.A.
Veranstaltungsart: Seminar
Anzeige im Stundenplan: SE Mw. Forsch.ergeb.
Credits: 5,0
Unterrichtssprache: Deutsch
Min. | Max. Teilnehmerzahl: - | -
Voraussetzungen / Organisatorisches: Media Marketing: From Theory to Practice First part: 15 hours of theoretical introduction (seminar focused on what media marketing is, media marketing formula -->7Ps: What is the media product, price, distribution, promotion, people, processes and physical evidence, along with multiplatformisation approach) Second part: 15 hours of workshops - students create their media multiplatform based on previously presented theory. They will be divided into groups, and their task will be to propose their idea for the new medium (medium product). They will present the results in the form of a pitch.
Empfohlene Literatur: Albarran, A. B., Chan-Olmsted, S. M. & Wirth, M. O. (Hrsg.). (2006). Handbook of Media Management and Economics. New York: Routledge. https://doi.org/10.4324/9781410615589 Albarran, A. B., Mierzejewska, B. & Jung, J. (Hrsg.). (2018). Handbook of media management and economics (2. Aufl.). New York: Routledge. https://doi.org/10.4324/9781315189918 Rohn, U., Rimscha, M. B. & Raats, T. (2024). De Gruyter Handbook of Media Economics. De Gruyter. https://doi.org/10.1515/9783110793444 Siegert, G., Förster, K., Chan-Olmsted, S. M. & Ots, M. (Hrsg.). (2015). Handbook of Media Branding. Cham: Springer International Publishing. https://doi.org/10.1007/978-3-319-18236-0
