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Instructors: Prof. Dr. Silvia Hansen-Schirra; Univ.-Prof. Dr. Oliver Scheiding
Event type:
Advanced seminar
Displayed in timetable as:
05.866.532
Hours per week:
2
Language of instruction:
Englisch
Min. | Max. participants:
- | 15
Registration group: AS 532
Priority scheme: Senatsrichtlinie
Requirements / organisational issues:
Common seminar en bloc together with FB 06 (Proffs. Ernst, American Stjudies and Hansen Schirra, Linguistics)
Venue: Johannes Gutenberg University at Germersheim:
23.10., 27.11.2019 and 15.01.2020 – jeweils 4-stündig (Campus-Mainz students will get group tickets for travelling to Germersheim and back to Mainz).
Contents:
While all magazines, print and online, rely on readership for their mere existence, there are huge differences as to how periodicals cater to potential audiences and strive to build loyal groups of readers. Readers might engage with magazines in a multitude of ways, studying them closely, leafing through them, or concentrating on particular articles, drawn in by topic, visualization, or typographical design. The aim of this interdisciplinary, research-oriented course is to review and develop possible ways of how to study the relationship between magazines and their readers. Next to a close analysis of individual periodicals, we will look at approaches which emerged in current literacy research such as affect and multimodal theories, social semiotics, and reading development theories. We will also reconsider methods from literary and cultural studies (reader-response criticism and reception theories) as well as language and communication studies. Moreover, using eye-tracking, we will record and examine reading strategies based on empirical data. Gaze paths and heat maps will reveal typical reading patterns, magazine-based reading styles and reader-specific behavior.
Suggested introductory readings can be found under the following links:
http://www.textjournal.com.au/speciss/issue25/LeMasurier.pdf
https://www.researchgate.net/publication/309731370_Testing_magazine_design_with_eye-tracking_technology/download
Additional information:
Texte are put on ILIAS
https://ilias.uni-mainz.de/goto.php?target=crs_678872&client_id=JOGU
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