Module Owner:
Prof. Dr. Michael Doppelmayr
Displayed in timetable as:
Modul 4 M.Sc.
Duration:
1
Number of electives:
0
Credits:
8,0
Teaching methods:
Lecture, Small Group
Group sizes:
See curricular standards from the 1st of July, 2013
Qualification targets/competencies:
- Comprehensive and systematic knowledge of all essential aspects of setting up a business and establishing a company
- Experience in systematically developing, critically questioning and defending business models
- Experience in the preparation and critical discussion of business plans
- The ability to independently find out the current state of knowledge on setting up a business
- The ability to analyse leadership behaviour and in particular the identification of leadership traps
- Being able to reflect the phenomenon of leadership in various ways
- To know the prospects the opportunities and problems of neuroscience, especially in fields relevant to sports economics such as "neuromarketing"
- Knowledge and interpretation of different nutritional models
- In-depth knowledge, application and critical evaluation of different types of nutrition
Key skills:
- Rhetorical competence in presentation and communication
- Establishment of a company as a sole proprietor and part of teams of entrepreneurs
- The ability to analyse one's own and external management behaviour and provide feedback.
- Assessment competencies in the field of neuroscience
- Acquisition of up-to-date knowledge in neuroscience and its transfer to sports management
- Management competencies
- Comprehensive, specialized and systematic expertise on the latest state of knowledge about different types of nutrition
- The ability to reflect on different cultural influences on nutrition
Contents:
- Establishment of a company and its existence
- Business plan for individuals and teams
- Theories of leadership
- Recruitment of management personnel / Human Resource Management
- Neuroscientific methods and findings and their potential applicability in leadership and marketing.
- Transfer of neuroscientific findings to sports economic phenomena and approaches for management.
- Differences between collection and recycling.
- Nutrition models (e.g.: structure of diets, anthroposophical dietetics, ayurveda, food combining, medicinal fasting, macrobiotics, paleo, whole food, vegetarian diet)
- Culture-specific nutrition models (nutrition in the past and today)
- Dietetics
- Food, vegetable and animal nutrients, vital substances, micronutrients, foreign/contaminants; dietary fibre, secondary plant substances, water, minerals, bioactive substances
- Food quality
- Metabolism: maintenance metabolism, fat metabolism, carbohydrate metabolism, protein metabolism (biologic value)
- Age, gender and sport specifics
- Metabolic diseases, malnutrition, hypervitaminosis (obesity, diabetes II,...) - nutritional diseases
- Specific nutrition in e.g. immobilization, osteoporosis, diabetes mellitus, arterial hypertension, dysli-poproteinemia, sarcopenia, age, pregnancy
Applicability of module:
Master of Science Sportwissenschaft
Participation requirements:
None
Zugangsvoraussetzung(en):
None
Types of examination:
Test portfolio from a), b), c) and d)
Value of the grade towards the final grade:
8/96
Frequency of offer:
Yearly
Module administrator and full-time lecturer:
Prof. Doppelmayr
Conditions for allocation of credit points:
Regular and active participation as well as the successful completion of examinations
Other information:
Recommended Literature:
Baars, B. J., & Gage, N. M. (2010). Cognition, brain, and consciousness: Introduction to cognitive neuroscience. London : Academic Press.
Bear M.F., Connors B.W. & Paradiso M.A. (2001) Neuroscience. Exploring the brain. Lippincott. Baltimore.
Freeman; Robert L: (1981) Human Food Uses. A cross-cultural, comprehensive annotated Bibliography, Greenwood Press.
Fröhlich, W. (Hrsg.) (2012). Unternehmensgründung und Persönlichkeit. Mering: Rainer Hampp.
Furtner, M & Baldegger, U. (2016): Self-Leadership und Führung, Wiesbaden: Springer.
Herzberg, U. (2010). Mein Businessplan. München: Haufe-Lexware.
Kandel, E.R., Schwartz J.H., Jessel T.M., Siegelbaum S.A. & Hudspeth A.J. (2013) Principles of neural science. McGraw Hill Companies
Kraus. S. (Hrsg.) (2011). Entrepreneurship – Fallstudien. Unternehmensgründung, Intrapreneurship und Innovationsmanagement. Wien: Springer Vienna.
Luthe, D. (2001). "Fundraising als integrierte Kommunikation." Fundraising. Ein Handbuch für Grundlagen, Strategie und Instrumente. Wiesbaden: Springer
Peters, T. (2015): Leadership, Wiesbaden: Springer
Peters, T. & Ghardiri, A. (2014) Neuroleadership - Grundlagen, Konzepte, Beispiele: Erkenntnisse der Neurowissenschaften für die Mitarbeiterführung. Springer Verlag.
Shilbury, D., Quick, S., & Westerbeek, H. (2003). Strategic sport marketing. Sydney: Allen & Unwin.
Singler, A. (2014). Businessplan. München: Haufe-Lexware.
Sizer F.S. & Whitney,E. (2014) Nutrition – Concepts & Controversies. Belmont: Wadworth.Walenta, Chr. & Kirchler, E. (2011): Führung, Wien: utb facultas.
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