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Instructors: Univ.-Prof. Dr. Martina Schrader-Kniffki
Event type:
online: Seminar
Displayed in timetable as:
06.FUE.0702_1
Hours per week:
2
Credits:
6,0
Language of instruction:
German
Min. | Max. participants:
- | 34
Priority scheme: Senatsrichtlinie zzgl. Bevorzugung höherer Fachsemester
Requirements / organisational issues:
Prerequisites for participation in this seminar are sufficient knowledge of German and English in order to be able to understand English-language texts as well as - depending on the modality of the seminar (see "Digital Teaching") - participation in the form of a presentation or editing of weekly worksheets as well as writing a term paper. The exact modalities will be communicated to the participants by jogustine message before the start of the lecture.
Contents:
In addition to basic theoretical texts on tourist authenticity, city branding and city tourism as well as linguistic landscapes, this seminar focuses on the strategies and effects of city branding and linguistic landscapes on urban tourist destinations. In the second part, based on the theoretical and empirical insights gained in the first part, we will examine city branding and linguistic landscapes using the example of Heidelberg.
Recommended reading list:
The literature for the seminar will be made available before the start of the lecture both via Moodle and in the Uni Mainz Reader.
Digital teaching:
Depending on the number of participants, general conditions and the current situation in the winter semester, the seminar will be either digital or partially digital. More detailed information will be given individually by e-mail or by circular mail before the start of the lecture period and will depend on the conditions and possibilities of the then current situation. At the time of writing this course description, no more specific information is available.
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