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Instructors: Univ.-Prof. Dr. Christian Tedjasukmana
Event type:
Advanced seminar
Displayed in timetable as:
HS Medialität Kultur
Hours per week:
2
Language of instruction:
German
Min. | Max. participants:
- | 9
Registration group: Mediality of Culture
Priority scheme: FTMK ab FS5
Contents:
Videos on social media have become powerful means of influencing public opinion and have lasting political impact. However, political videos represent a very small share on platforms and compete with a plethora of entertainment and advertising content. In this context, NGOs, activist groups, and Influencers are developing impact concepts for film and video production and attention strategies for video distribution on social media. They provide technical tools, video tutorials, and field manuals to give activists and media users a more powerful voice, educate them in media and political advocacy, and better protect them from persecution.
Against this backdrop, the seminar addresses how activists use video on social media to gain public attention and investigates the conflicts and structural barriers on commercial social networking sites. The course offers students insights into ongoing research in film, media and cultural studies and into the political work of NGOs, activists and social media strategists.
The seminar is held as a block course and includes attendance at the international online final conference of the research project "Attention Strategies of Video Activism on the Social Web", which is scheduled to take place on 11 and 12 November 2021 (for more information, please visit: videoactivism.net). Further sessions include in-depth preparation and follow-up of the conference by means of readings and discussions of the talks. Course requirements are the active and regular participation in the above mentioned conference and the further sessions. The seminar and the conference will be held in German and English.
Recommended reading list:
Chris Tedjasukmana, Jens Eder: Video Activism on the Social Web. In: Steve Presence, Mike Wayne, Jack Newsinger (Ed.): Contemporary Radical Film Culture: Networks, Organisations and Activists, London, New York 2020, 41–52.
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