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Instructors: Prof. Dr. Jutta Ernst; Univ.-Prof. Dr. Oliver Scheiding
Event type:
Advanced seminar
Displayed in timetable as:
06.008.0508
Credits:
6,0
Language of instruction:
Englisch
Min. | Max. participants:
- | -
Priority scheme: Senatsrichtlinie
Requirements / organisational issues:
Four sessions will take place alternately in Mainz and Germersheim: 4/24 Mainz; 5/8 Germersheim; 6/12 Mainz; 6/26 Germersheim.
Contents:
In recent years, the scholarly attention to print culture, the history of the book, and digital humanities has created a new awareness of the importance of serialized media in transnational contexts. Under the umbrella term "periodical studies," scholars began to focus on newspapers, magazines, journals, and other forms of serialized mass communication circulating in global media environments. Meanwhile, periodical studies has turned into an autonomous field of research setting into dialogue literary and cultural studies, material and visual/design studies as well as media and communication studies, linguistics, and translation studies. Periodicals play a key role in addressing diverse audiences and their hunger for life-/mindstyles, news, and information. Given the periodicals' multimodal nature resulting from editorial, content, and design strategies, business models, advertisement, distribution, subscription, etc., this graduate seminar will raise questions about how to read magazines. We will focus on transnational (lifestyle) magazines. Our discussion will involve a number of activities inside and outside the classroom to develop methods for a close reading of magazines.
Recommended reading list:
Jutta Ernst and Oliver Scheiding. "Introduction: Periodical Studies as a Transepistemic Field." Periodical Studies Today: Multidisciplinary Analyses. Ed. Jutta Ernst, Dagmar von Hoff, and Oliver Scheiding. Leiden/Boston: Brill, 2022. 1-24.
The introduction is freely available under the following link: https://brill.com/display/title/54179
Additional information:
This graduate seminar takes place in cooperation with the Mainz research project: Transnational Periodical Cultures, see http://www.transnationalperiodicalcultures.net
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