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Instructors: Prof. Dr. Christoph Bläsi
Event type:
Lecture
Displayed in timetable as:
International book market
Hours per week:
2
Language of instruction:
Englisch
Min. | Max. participants:
- | -
Contents:
DER INTERNATIONALE BUCHMARKT / THE INTERNATIONAL BOOKMARKET – HOW CAN DIFFERENCES BETWEEN NATIONAL BOOK MARKETS BE EXPLAINED AND HOW ARE THESE MARKETS CONNECTED ?
This *** English-language *** lecture, which focuses on aspects of both (selected) international book markets (i.e. ones outside Germany) in the plural and the one, international book market in the singular, asks centrally for explanations of obvious differences and analyses developments and endeavours that constitute the one international book market alongside the national ones.
I will start illustrating the differences between national book markets by means of not least figures. In the search for the reasons for the differences, I will, among other things, illuminate the concept of national book cultures, including the respective book policies that are naturally connected with them.
As far as the connections and convergences of these national book markets in the direction of an international book market are concerned, I will cover economic and cultural globalisation, global trends (not least in connection with digitisation), licensing relationships and international publishing conglomerates and strategies, but also, for example, the packaging for international markets and international co-productions.
In the course of the semester, I will present a few selected book markets in more detail and in a vivid national context, or have guests present them, respectively, and then also look at other specific agents of internationalisation, e.g. the international book fairs and associations as well as supranational policy approaches. Finally, I will discuss counter-movements to mainstream internationalization (in publishing), such as those discussed in the discourses on small nation publishing and diversity, which are not least brought to the fore by activists.
Recommended reading list:
A list of references will be made accessible to participants at the beginning of the semester.
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