Lehrende/r: Prof. Dr. Christoph Bläsi
Veranstaltungsart: online: Seminar
Anzeige im Stundenplan: Verlagsstrategien
Semesterwochenstunden: 2
Unterrichtssprache: Deutsch
Min. | Max. Teilnehmerzahl: - | 30
Inhalt: VERLAGSSTRATEGIEN: STRATEGIC MANAGEMENT IN PUBLISHING In this *** English-language *** seminar, we will a) learn about analytical dimensions of strategic relevance for (media / book) businesses as well as corresponding strategic options (Barney/Hesterley, Küng) and b) work through interesting recent articles on strategic aspects of the book / media industry (from journals like Logos, Publishing Research Quarterly, etc.). As a result, students will be able to drill down in the face of selected contemporary industry observations on their own – by writing a (small) analysis (as one option for the seminar paper) …
Empfohlene Literatur: Strategic management and competitive advantage : concepts and cases / Jay B. Barney ; William S. Hesterly; Strategic management in the media : theory to practice / Lucy Küng
Zusätzliche Informationen: !: Credits on the basis of („Leistungsnachweis“): presentation in the seminar („Referat / Teilsitzungsleitung“), semester paper („Hausarbeit“)
Digitale Lehre: !: On the basis of current projections, this seminar, too, will take place in the digital sphere, at least for the most part.
