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Instructors: Prof. Dr. Christoph Bläsi
Event type:
Seminar
Displayed in timetable as:
Publishing strategies
Hours per week:
2
Language of instruction:
Englisch
Min. | Max. participants:
- | 30
Contents:
VERLAGSSTRATEGIEN / STRATEGIC MANAGEMENT IN PUBLISHING
In this *** English-language *** seminar, we will a) learn about analytical dimensions of strategic relevance for (media) businesses as well as the strategic options to act (Andersen, Küng), b) learn about the Case Study method as an important qualitative research method also for publishing studies scholars (Yin) and – on this basis – c) work through a number of interesting recent publications and studies on strategic aspects of the book / media industry (from journals like Logos, Publishing Research Quarterly, etc.). As a result of all this, students will be able to drill down in the face of selected contemporary observations from the book industry – by writing their own (small) case study (as one option for the seminar paper) …
Recommended reading list:
Andersen, Torben Juul: Short introduction to strategic management. Cambridge [etc.]: Cambridge University Press, 2013; Ku¨ng, Lucy: Strategic management in the media: theory to practice. Los Angeles [etc.]: Sage, 2-2017; Yin, Robert K.: Case study research: design and methods. Los Angeles [u.a.]: Sage 5-2014.A more extensive list of research literature will be made available to the participants before the beginning of October.
Additional information:
The performance record (Leistungsnachweis) of this seminar will be based on a seminar paper / schriftliche Hausarbeit (e.g. a small case study).
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