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Instructors: Univ.-Prof. Dr. Oliver Scheiding
Event type:
Seminar
Displayed in timetable as:
05.866.522
Language of instruction:
Englisch
Min. | Max. participants:
- | 30
Registration group: AS 522
Priority scheme: Senatsrichtlinie
Contents:
In recent years, the scholarly attention to print culture, the history of the book, and digital humanities created a new awareness of the importance of serialized media in transnational contexts. Under the umbrella term "periodical studies", scholars began to focus on newspapers, magazines, journals and other forms of serialized mass communication circulating in global media environment. Meanwhile, periodical studies has turned into an autonomous field of research setting into dialogue literary and culture studies, material and visual/design studies as well as media and communication studies, linguistics and translation studies. Periodicals play a key role in addressing diverse audiences and their hunger for life-/mindstyles, news, and information. Given the periodicals' multimodal nature resulting from editorial, content, and design strategies, business models, advertisement, distribution and subscription, etc., this graduate seminar will raise questions about how to read magazines. We will focus on transnational lifestyle magazines. Our discussion will involve a number of activities inside and outside the classroom to develop methods for close reading magazines.
6. Juni - Gastvortrag von Prof. Ian Afflerbach, University of North Georgia
Titel:
Strong or Weak Theory? Reading Modern Magazines.
27. Juni - Gastvortrag PD DR Madleen Podeski, FU Berlin
Titel:
Sehen, Blättern, Lesen, Zählen: wie sich Zeitschriftenordnungen erschließen lassen.
Recommended reading list:
Required reading:
A reader will be posted on ILIAS at the beginning of the term.
Reading recommendations:
David Abrahamson, Marcia R. Prior-Miller. The Routledge Handbook of Magazine Research: The Future of the Magazine. London: Routledge, 2015.
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