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Instructors: Endrit Ademi; Christoph Ewald; Univ.-Prof. Dr. Andranik Tumasjan
Event type:
online: Lecture/practice class
Displayed in timetable as:
Unternehmensstrat.
Hours per week:
4
Language of instruction:
Englisch
Min. | Max. participants:
- | -
Requirements / organisational issues:
The course is divided into a lecture and an exercise. In the exercise students create and give a case study presentation.
The overall grade consists of 60% of an exam and 40% of the case study presentation.
Contents:
Students grasp the topic of strategy development and the development of business models in a digital context. Students are enabled to recognize and develop digital business models and to master the challenges of strategy implementation in the digital age.
Main topics:
In-depth consideration of the topics digital strategy, digital business models, business model innovation through digitalization, peer-to-peer economy, platform business models, big data, artificial intelligence and block-chain-based business models
Recommended reading list:
Aagard, A. (2019). Digital Business Models: Driving Transformation and Innovation. Palgrave Macmillan, Cham.
Gassmann, O., Frankenberger, K. & Csik, M. (2013). Geschäftsmodelle entwickeln. 55 innovative Konzepte mit dem St. Galler Business Model Navigator. Carl Hanser Verlag, München.
Gupta, S. (2018). Driving Digital Strategy. Harvard Business Review Press, Boston.
Weill, P. & Woerne, S.L. (2018). What's your digital business model? Harvard Business Review Press, Boston.
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